Client Story

Specialized Bicycle Components: Pedaling Capability, Powering Culture

Building people and culture momentum across global and market landscapes.

Opportunity/Challenge

From 2021 to 2023, the work expanded across three connected areas: People & Culture function development, Technology function development, and regional market development.

Specialized needed strategic HR capability, clearer service delivery, stronger leadership rhythms, and practical development pathways that could work across global and market contexts.

The Technology function was also shaping a three-year strategy and operating model, while regions including Australia, New Zealand, South Africa, and Canada were building local leadership and talent depth.

The opportunity was to connect these streams without turning them into a one-size-fits-all program.

“I prefer working with boutique consulting firms, such as NKA, as for me, it's an experience of true partnership and attention as a client.”
Peter JazowickChief Technology Officer, Specialized Bicycle Components Peter Jazowick

Solution and Implementation

The collaboration built practical frameworks, leadership experiences, and operating rhythms across People & Culture, Technology, and regional markets.

People & Culture work included a strategic functional framework, competency model, service blueprint, and metrics dashboard. Coaching for Excellence 2.0 added manager tools, an integrated workflow, and a learning series, while the R.I.D.E. implementation frame supported adoption.

Technology work helped the CTO shape a three-year strategy, leadership onsite, communication rhythms, and an operating model with clearer roles, decision rights, governance, and service delivery.

Regional work combined talent development, strengths-based cohorts, succession thinking, and leadership offsites. Culture Amp insights were translated into action plans and practical manager capability.

Each element was adapted to its context while staying connected to shared enterprise direction and culture.

Results and Future Outlook

Specialized strengthened the internal capability, leadership systems, and operating clarity needed to sustain a connected performance culture.

People & Culture gained clearer strategic tools and service practices, Technology gained a stronger operating foundation, and regional teams gained development and succession pathways shaped for their markets.

The work created momentum across functions and regions while keeping capability transfer at the centre of the partnership.