Industry focus
Retail
Connect customer experience, frontline work, and enterprise decision-making.
Make change work where customers meet the brand.
Source: PwC · Voice of the Consumer 2025 (28-country and territory survey; food focus)
Retail leaders across markets need to connect customer expectations with affordability, convenience and trust. PwC's Voice of the Consumer 2025 surveyed consumers across 28 countries and territories, with a focus on food purchasing and the choices people make within household budgets. This provides an international consumer perspective, rather than a measure of every retail category. Leaders can use it alongside their own customer and trading data to consider assortment, service, inventory and investment choices in each market.
The challenge is coordinating those choices across a business that serves customers every day. Store teams, merchandising, supply chain, digital and corporate functions may experience the same initiative differently. The opportunity is to connect commercial priorities with team capacity and the customer experience, making the sequence of change deliberate. Shared planning and clear decision rights can help leaders balance immediate trading needs with the capabilities required for the next season and beyond.
Nikoleta & Associates brings documented experience in enterprise planning, healthy change and leadership readiness within retail. With lululemon, our work connected a Healthy Change strategy, visibility into cumulative change and the evolution of enterprise planning. At Holt Renfrew, succession work helped connect future leadership needs with a repeatable approach for the People Team. These engagements show how we support the leadership and organizational capability behind a retailer's commercial ambitions.
Global retail signals
Where change is concentrating.
Global consumer, commerce and supply-chain signals inform these four connected shifts. Their relevance varies by region and business model. Percentages express editorial emphasis within this view, not measured market shares or forecasts.




