Market signals

Organizational functional personas

Frameworks for Functional Role Clarity and Strategic Growth

Market intelligence

See functions as living contributors within the organization, not static boxes.

Organizational functional personas make the role, relationships, tensions, and emerging contribution of a function easier to understand. They offer a shared language for exploring how work is changing.

This work is currently in development and will connect signals from strategy, operating models, human capability, and technology.

01

Contribution

Clarify the distinct value a function creates for the wider organization.

02

Relationships

Make dependencies, exchanges, and cross-functional expectations visible.

03

Evolution

Explore how a function's remit and capability may shift as the environment changes.